“Kevin is one of the brightest minds in the industry. He combines his deep operating experience with a knowledge of current trends and practices. The result is a modern approach to unlocking growth for an organization. We brought Kevin in to provide a fresh perspective on our Retail, Digital, and B2B strategies. He rolled up his sleeves and led our business leaders in an iterative process to identify and focus on what really matters for our customers. We are already seeing the impact of this engagement. Our leaders are focused and confident. Our customers are happier. Our business results are improving. I highly recommend utilizing Kevin as an agent of change who will benefit your organization.”

“Kevin is a natural leader with a talent for motivating others. He thinks outside the box and helps teams simplify complex ideas into actionable plans. His positive approach and enthusiasm are infectious and inspired me and my team to achieve greater results. Kevin is a visionary who can unite teams and the organization, keeping them focused on success.”

“Kevin's exceptional understanding of the retail landscape and insider perspective were invaluable in guiding our product and sales teams to a deeper comprehension of retailer requirements. His passion for our product, coupled with his esteemed reputation in the retail industry, significantly elevated our brand's value and understanding among retailers, driving meaningful connections and engagement. Kevin greatly contributed to our success.”

“Kevin was a force multiplier in every deal that I worked with him at ForeSee. His ability to be trusted advisor and expert voice in the room completely changed the conversation. Sales cycles that we had been in for months prior to Kevin joining immediately accelerated the moment he sat in the room and said, “this technology works”. Kevin’s ability to craft the message in a way that spoke directly to the retail marketers we were selling to was a game changer. Our conversion rate on deals he was involved with went from 22% to over 55%. His impact is felt immediately.”

"Some of the most valuable feedback in your business is how your ideal persona in your ideal customer profile segment reacts to your messaging. The challenging part is how to get that feedback, straight and constructive. Kevin Ertell is unique in my experience in that he has lived on the other side of the table and can think like your customer and is not afraid to give you the kind of feedback you need to hone your message and get to the point in a way that can be heard. In the end, this is some of the most valuable time I have spent with a consultant because you stop wasting time of your own and the time of the other people in your most important conversations."

“I want to extend our gratitude to Kevin for taking the headache out of trying to figure out how to articulate Avanti's messaging. We have worked with several firms and also struggled internally to land on the best way to describe how our company solves business issues, but were never able to articulate in a way that addressed the needs of our customers. Working with Kevin, within a few sessions, we were able to distill our messaging in a way that really resonates with our prospective customers. The process was iterative and inclusive. Now, we can get the messaging out that will help us grow our business! “

“Kevin is an outstanding advisor, coach, and mentor. Sessions with him provide a space to have a focused conversation with authentic advice, positive reinforcement, and tangible considerations. A big differentiator between an elite advisor like Kevin and those “other guys” is his mindset and intentions. Kevin truly cares about the betterment of people and brings that passion and focus to his work. He has helped me many times in my career journey to see another perspective and to try a new way of solving a problem. He has helped give a perspective to support managing and improving interpersonal relationships with teammates. Excellent coach and advocate for people and the customer at the core.”

“Kevin is the definition of a retailer (both physical and digital). He specializes in strategy and solving problems but also has the tactical skills required to effectively bring strategies to life. Simplifying the complex is also a superpower of Kevin's. He's a strong communicator, team player, and always focused on doing the right thing.”

"Kevin's skill in driving clarity in highly matrixed environments is nothing short of exceptional. He excels at setting clear objectives and expectations, ensuring that every team member understands their role and how it contributes to the broader organizational goals. Under Kevin's leadership, our team consistently achieved remarkable results, thanks to his strategic thinking and open, effective communication.”