The Hidden Step That Makes Good Strategies Great

Crafting a strategy is hard work. After investing time and energy into crafting a thoughtful plan, it can be tempting to call it done and move on. But here’s the truth: no strategy is perfect, and that’s okay.

The key to success isn’t perfection. It’s pressure-testing your strategy to refine it, uncover blind spots, and build support before execution. This step is called validation, and it’s the secret to turning good strategies into great ones.

Why Validation is Essential

Strategies created in a vacuum rarely hold up under real-world conditions. Without input from diverse perspectives, it’s too easy to miss critical risks or practical realities. That’s where validation comes in.